The Client:
Colin Alexander, Conduit Voice Media
The Assignment:
Colin had a fully fleshed-out vision for his client’s promotional video and an initial draft of a voiceover script to go with it—but the client only loved the first half.
The Process:
After consulting with Colin about the project foundations, I assessed the script and discovered that there was a distinct shift in tone between the first and second half. Since the client preferred the first half, I suggested revisions that would continue that tone throughout. Then we workshopped it until every word worked—a true co-writing collaboration!
The Outcome:
The final script captures the feeling of the sweeping landscape shots as well as the down-home, friendly atmosphere of Nova Scotian distillery culture (and Nova Scotians in general). It invites the viewer to explore the province's hidden gems.
