The Client:
Jean Fraser, Pink Lupin Digital Marketing
The Assignment:
Jean wanted to refresh her About Page but was struggling to write about herself (relatable).
The Process:
I took her through a series of questions to establish the purpose, philosophy, and story behind her brand and then co-wrote about page sections for the studio and for herself as a founder.
The Outcome:
The result is a more personal, evocative page that gives the readers a clear idea of who Jean is and what she and Pink Lupin stand for.
