The Client:
Maelstrom Makers
The Assignment:
Maelstrom’s founders needed to make a multiplatform announcement for their soft launch—a sort of "WE ARE HERE. WATCH THIS SPACE" post. They created a draft…but it didn’t feel right. They asked me to help them make it...better.
The Process:
I determined the problem with their original version and helped them clarify the post’s goals and target audience. With the foundations clear, I reworked the language so that their copy hit all the points they wanted to include—but in a way their audience would enjoy.
The Outcome:
The result is a dramatic announcement that reflects Maelstrom’s epic, fantasy-oriented brand, with a clear call to action for their readers.
