The Client:
Bernice Williams, Intentional Connections
The Assignment:
Bernice had written a 12-page draft of a lead magnet but wasn't feeling confident about it. She knew it could be better but wasn't sure how to fix it. During our first-ever meeting, she asked me if I would take a look.
The Process:
After thoroughly reviewing her copy, I realized that the structure of the lead magnet wasn’t the problem. Her points were clear, she just had too many examples! I streamlined the draft to include only the most effective case studies and suggested a section rewrite to more clearly illustrate one of the points she was trying to make.
The Outcome:
"The One-Degree Shift" clearly communicates Bernice's message without overwhelming the reader. In her words, "You took 12 pages of my gobbledygook and made me look awesome!"
